Author: Linda Greenwall and Cathy Jameson
Language: English
ISBN:978-1-85097-221-1
Finishing:176 pages
Edition: 2012
Description:
While esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians must learn the skills of how to successfully manage and grow
this segment of their practice. This book provides dentists with the guidelines and strategies to make that happen. The authors detail many key strategies for success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative
interviews with some of the most successful esthetic dental practitioners from around the world who offer unique insights into how their teams operate and what has made their practices succeed.
Table Of Contents:
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